WORK
LOVE SIGN® is a Deaf-led creative company founded by Alexis Kashar, working across sports, entertainment, and culture to transform how audiences experience storytelling and live events since 2013.
From the Super Bowl and licensed merchandise to original content development, our work brings sign language to the highest levels of sports and entertainment for everyone around the world.
Sports. Entertainment. Brands. Community.
Broadcast & production
Leading creative direction and production for live sports broadcasts, including global platforms and league-level media integration.
Super Bowl ASL Broadcast Programming
Creative direction and production of ASL-integrated programming for the NFL's Super Bowl broadcast.
Apple 50th Celebrations
Creative direction and production for sign language programming celebrating Apple's 50th Anniversary.
Fan Experience and Accessibility
NFL: Guidance on fan experience and accessibility for the Deaf and hard of hearing communities, and design for officially licensed ASL merchandise for all 32 NFL teams.
MLB: Disability Pride programming, ASL merchandise, community activations, and storytelling.
Content
Original programming, creator collaborations, and social first content connecting audiences beyond the game.
Telly Award-Winning Storytelling recognized for excellence in accessible media and communication.
Original Series & Podcast: Original programming featuring athletes, creators, and the community.
Social & Digital Campaigns: Platform-native storytelling designed for engagement and cultural relevancy.
MLB's Baltimore Orioles, April 2026.
NFL's Super Bowl Halftime Shows - Sign Language Programming, 2022 - 2026.
Apple's 50th Anniversary, March 2026.
As Seen On
