The NFL COLLABORATION
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"Civil rights lawyer and accessibility architect, Alexis Kashar walks us through how we can create the necessary cultural shifts to create a more inclusive society using the biggest game in town, the Super Bowl as a guide."
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"The NFL x ASL Collection Celebrates The Beauty Of Pro Football- and ASL"
“The collection was designed for all fans and to bring together people from all walks of life, whether they are Deaf, hard-of-hearing, or hearing—including non-signers and those just learning sign language,” Kashar said of the reception to the collection. “[It’s early] for feedback but so far, it’s been exciting for many. The general feedback was overwhelmingly positive last year, which is why it was an easy decision to continue the program forward this year. [It] further [fueled] this enthusiasm.”
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"NFL teams up again with creator of ASL line for latest apparel"
This year's NFL ASL Collection by LOVE SIGN t-shirts designed by HOMAGE feature the logos of all 32 teams with the clubs' names spelled out in ASL.
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"The pregame entertainment and Apple Music Super Bowl Halftime Show to feature premiere American Sign Language (ASL) performances"
On behalf of the National Association of the Deaf (NAD), actor Daniel Durant, who starred in the Academy Award-winning movie "CODA," will perform the national anthem in ASL; Actress, model and dancer Anjel Piñero will sign "America the Beautiful;" and Shaheem Sanchez, actor and choreographer, will sign "Lift Every Voice and Sing." Sanchez will perform the ASL rendition of the Apple Music Super Bowl Halftime Show. The ASL pre-game performances and the ASL Halftime show will be produced in partnership with Alexis Kashar of LOVE SIGN and Howard Rosenblum of the NAD.
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"The First NFL-Licensed Merchandise Collection Featuring American Sign Language"
Anna Isaacson , SVP of Social Responsibility at the NFL shared that the "NFL ASL Collection by LOVE SIGN®", is a collab rooted in inclusivity which celebrates their diverse fanbase-- allowing their fans to express their fandom using one of the most recognized signs in American Sign Language.
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"The National Football League collaborated with Love Sign® to launch a new collection featuring American Sign Language"
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"NFL Launches ASL Merch line in collaboration with Love Sign® brand"
