PARTNERSHIP
as seen in
2024 NFL Social Responsibility Report
The Super Bowl pregame entertainment and Apple Music Super Bowl Halftime Show featured American Sign Language (ASL) performances. STEPHANIE NOGUERAS performed the “Star-Spangled Banner” and “America the Beautiful,” OTIS JONES IV signed “Lift Every Voice and Sing” and MATT MAXEY delivered the ASL rendition of the Apple Music Super Bowl Halftime Show. The ASL pregame performances and the ASL Halftime show were produced in partnership with ALEXIS KASHAR of LOVE SIGN and HOWARD ROSENBLUM of Deaf Equality. In addition, this season’s NFL Kickoff game included an in-stadium ASL performance of “The National Anthem.”
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Introducing The NFL ASL Collection by LOVE SIGN™
On the heels of Deaf Awareness Month in September, the NFL has redesigned the NFL-licensed apparel collection featuring American Sign Language (ASL) on NFLShop.com! The NFL ASL Collection by LOVE SIGN™ includes t-shirts by Homage featuring the logo and colors of all 32 clubs and the ASL spelling of each Club's name. This collection brings the power of ASL to official NFL apparel and is a natural step aligning with the NFL's mission of bringing together diverse communities while allowing the fanbase to express their fandom in new ways. The Love Sign's visual campaign incorporates models and allies from the CODA, Deaf, and Hard of Hearing communities and was shot on a Deaf friendly set.
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NFL teams up again with creator of ASL line for latest apparel
This year's NFL ASL Collection by LOVE SIGN t-shirts designed by HOMAGE feature the logos of all 32 teams with the clubs' names spelled out in ASL. The brand first launched in 2023 as the first licensed collection featuring ASL, with t-shirts and hats featuring the logo and colors of all 32 NFL teams and the ASL handshape sign for the phrase "I Love You."
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The NFL x ASL Collection Celebrates The Beauty Of Pro Football and ASL
"The collection was designed for all fans and to bring together people from all walks of life, whether they are Deaf, hard-of-hearing, or hearing—including non-signers and those just learning sign language,” Kashar said of the reception to the collection.
“[It’s early] for feedback but so far, it’s been exciting for many. The general feedback was overwhelmingly positive last year, which is why it was an easy decision to continue the program forward this year. [It] further [fueled] this enthusiasm."
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The First NFL-Licensed Merchandise Collection Featuring American Sign Language
Anna Isaacson , SVP of Social Responsibility at the NFL shared that the "NFL ASL Collection by LOVE SIGN®", is a collab rooted in inclusivity which celebrates their diverse fanbase - allowing their fans to express their fandom using one of the most recognized signs in American Sign Language.
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The pregame entertainment and Apple Music Super Bowl Halftime Show to feature premiere American Sign Language (ASL) performances
On behalf of the National Association of the Deaf (NAD), actor Daniel Durant, who starred in the Academy Award-winning movie "CODA," will perform the national anthem in ASL; Actress, model and dancer Anjel Piñero will sign "America the Beautiful;" and Shaheem Sanchez, actor and choreographer, will sign "Lift Every Voice and Sing." Sanchez will perform the ASL rendition of the Apple Music Super Bowl Halftime Show. The ASL pre-game performances and the ASL Halftime show will be produced in partnership with Alexis Kashar of LOVE SIGN and Howard Rosenblum of the NAD.
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NFL Launches ASL Merch line in collaboration with Love Sign® brand
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NFL launches first merchandise collection featuring American Sign Language
The NFL is giving fans a new way to show support for their teams with the release of its first licensed merchandise collection featuring American Sign Language.
