LOVE SIGN® is rooted in love, connection, and the belief that how we communicate shapes how we relate to one another.

Founded by Alexis Kashar, a Deaf civil rights attorney and entrepreneur, the brand began with a simple idea: that sign language could be experienced not just as communication, but as something felt, shared, and seen.

It started with a line of pendants representing “I Love You” in sign language. It was personal, and pointed to something larger. What had long been treated as functional holds the potential to be expressive, visual, and deeply connective. That perspective continues to guide everything we do.

Today, LOVE SIGN® has grown into a sports, entertainment, and merchandise company creating sign language-led experiences across live events, broadcast, and product. We work across industries, collaborating with leagues, artists, and brands to bring sign language into spaces where it has not traditionally been seen, in ways that feel natural, intentional, and culturally relevant.

From large-scale performances and global broadcasts to merchandise and original storytelling, our work goes beyond interpretation. We help shape the creative language of a moment, considering rhythm, emotion, cultural context, camera, design, and audience experience, so sign language becomes integral to how a story is seen and felt, carrying meaning across communities, languages, and cultures.

Our collaborations include work with the National Football League and Super Bowl programming, as well as licensed collections that introduced sign language into retail at scale. Through this work, we have helped define how sign language is integrated across broadcast, live events, and brand activations. We create original content and collaborate with brands, leagues, and platforms to extend sign language across culture, defining how it is integrated and experienced at scale.

Beyond any one moment or medium, LOVE SIGN® is about presence. It is about making sign language visible not as an addition, but as an inherent part of how stories are told and experienced. It is about connection that feels immediate, human, and shared.